Black & White Zebra (BWZ) has rebranded its B2B SaaS sales and marketing platform, SoftwareSelect, to Revleads, a move aimed at providing vendors with more effective ways to engage high-intent buyers.
The transition reflects BWZ’s ongoing commitment to evolving its solutions to meet the changing needs of B2B SaaS sales and marketing teams.
Revleads is designed to connect B2B SaaS vendors with an actively engaged audience of professionals researching and purchasing software. Unlike traditional advertising platforms, the new system leverages intent-driven engagement, enabling vendors to reach buyers who are actively seeking solutions. This approach aims to reduce wasted ad spend while maximising lead quality and conversion rates.
Tracey Copeman, director of sales and account management at Revleads, said the platform will provide a more streamlined approach to connecting vendors with in-market buyers. “We are thrilled to introduce Revleads as our enhanced platform for B2B SaaS sales and marketing solutions. This evolution allows us to better serve our clients by connecting them with in-market buyers through innovative and effective strategies.”
A performance-driven approach to B2B SaaS marketing
Revleads offers a range of features designed to capture demand, generate high-quality leads, and enhance brand credibility. The platform includes a pay-per-click (PPC) campaign management system with self-serve tools, flexible bidding, and strategic recommendations to optimise conversion rates. It also features a pay-per-lead (PPL) model, allowing vendors to pay only for pre-qualified leads that meet specific criteria, such as company size, industry, and feature preferences.
The platform provides vendors with access to over 40,000 visits from high-intent software buyers each week, spanning more than 350 B2B SaaS and service categories. This reach is made possible through BWZ’s owned and operated sites, as well as third-party publishers within the Revstacks Partner Network.
Ben Aston, CEO of BWZ, described the launch as a significant advancement in how B2B SaaS vendors reach buyers. “The launch of Revleads marks a major step forward in how we support B2B SaaS vendors in reaching high-intent buyers at scale. By combining precision targeting with first-party data and a network of trusted publishers, we’re providing a powerful, transparent, and results-driven marketing platform that enables vendors to drive demand, generate quality leads, and build lasting brand credibility.”
Navigating the changing AdTech landscape
The rebrand comes as BWZ adapts to shifts in audience targeting, the decline of third-party cookies, and increasing demand for transparency in digital advertising. Many B2B vendors struggle to reach decision-makers effectively, and Revleads aims to bridge this gap by integrating with BWZ’s career publications and advanced AdTech platforms.
In conjunction with the rebrand, SoftwareSelect will continue operating as BWZ’s dedicated software advisory service, helping businesses select the right software solutions for their needs.
With its expanded capabilities, Revleads is positioned to help B2B SaaS vendors drive demand, improve lead quality, and build stronger brand positioning in an increasingly competitive market.
