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To improve its B2B video marketing capabilities, Oktopost buys Milk Video

To improve its B2B video marketing capabilities, Oktopost buys Milk Video
Published on

June 28, 2025

Oktopost, the B2B social media administration, representative promotion, and Showcasing insights stage, declared the procurement of Drain Video, a video creation company centered on disentangling short-form video altering for marketers.

The procurement fortifies Oktopost’s commitment to making a difference B2B promoting pioneers make more impactful substance and drive genuine commerce affect through more locks in substance strategies.

B2B showcasing groups are beneath expanding weight to convey visual substance that resounds over stages like LinkedIn and Instagram. Social media supervisors look for instruments that rearrange the substance creation handle, and Drain Video has exceeded expectations at making a difference marketers turn resources, counting webinars, interviews, and tributes, into compelling short-form substance that resounds with groups of onlookers on social media. The procurement of Drain Video improves Oktopost’s capacity to give comprehensive social media administration devices, engaging promoting groups to intensify their social media nearness through energetic, locks in content.

“In B2B promoting, consideration is cash, and short-form video is how you gain it,” said Daniel Kushner, CEO and Co-founder of Oktopost. “From social media directors to substance marketers, groups require quick and natural ways to turn long-form substance into scroll-stopping recordings. Our procurement of Drain Video specifically underpins our mission to offer assistance marketers make more astute, more impactful substance that drives genuine trade results.”

Huge point of reference for Oktopost

The securing marks a critical breakthrough in Drain Video’s travel to reshape how businesses approach video substance in marketing.

Ross Cranwell, CEO of Drain Video, said: “We built Drain Video to offer assistance businesses tackle the control of video without the conventional complexities of video generation. Oktopost’s profound commitment to B2B showcasing makes them the idealize accomplice to take our vision to the following level, making a difference companies scale their video techniques with ease.”

This news comes after the later dispatch of Promoting Insights, Oktopost’s AI-powered arrangement that analyzes competitor substance over different channels, empowering B2B pioneers to screen patterns and quickly optimize their promoting and campaign methodologies. The arrangement complements Oktopost’s social media administration instruments, engaging B2B marketers to construct more vital, insight-driven campaigns that scale proficiently and illustrate clear ROI.

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